Retail Mentality versus Return On Investment - Rant

May 9, 2008

The personal world sometimes mimics the business world, when it comes to running the business of our homes this is especially true. In business, when money matters tighten up; businesses revert to a “Retail Mentality”. This simply means they tend to focus on, “What’s it cost” as opposed to, “What’s my return on investment (ROI)?” Well, I don’t have to tell you times are tough in the real world, the world we call home. The cost of living has risen rapidly while our paychecks seem to shrink. So were tend to follow the business world and look at our cost rather then our ROI.

A simple exercise in this theory is our car. Maybe it is getting a little old, maybe it needs some work. Putting Best Business Practices , another business term, to work we should evaluate how much it would cost to bring it back to decent shape versus how much a new car cost. There are many programs designed to help you with this equation. It just may be that all things considered you may have to spend some money to save more money in the long run (ROI).

I know all of you are now sitting on the edge of your seats wondering how this ties into www.emealsforyou.com . Well friends, the wait is over. Meal planning is a lot like looking at something through the ROI glasses. It may require some work on your part, a departure from your normal routine. It may require spending a few bucks to save even more down the line. As with the car decision above there are tools to help you transition from Retail Mentality to ROI. www.emealsforyou.com is one of those tools.

We did a recent survey of moms on another blog. We asked them to tell us how much they spent on Fast Food each month. We further broke this number down by money spent on Pizza, Mc D’s and other (Chinese, ribs, takeout). Our sampling had both ends of the spectrum as to income. Our highest spent each month was $400 and our lowest was $30. The averages are: Total spent per month $98, pizza = $24, Mc D’s = $46 and other came in at $29. Most of the respondents mentioned that they thought they were spending too much on take out and should try to be better in the future; many saying they should be making better food decisions for their families.

So it all comes back to ROI. If I spend $36 on a 1-year membership to www.emealsforyou.com ( $31if you use the promo code on the right) how much will I save in the long run? I think the more important question is,” How much better will I be feeding my family?”

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