I was reading an article in the New York Times today that was announcing a new app that allows I-phone users to look up recipes and then save recipes; as they called it a breakthrough.  No offense here but we have been doing that for over a year with our website: www.emealsforyou.com.  So it got me thinking about how most people are unorganized and are constantly looking for recipes that they and their families liked.

This is one of the core requirements that our focus group told us was important 5 years ago.  Not only do we have hundreds and hundreds of recipes and meal plans, all automatically scaled to the number of people you are feeding, but you may simply “park” any recipe or meal plan in your Favorites Box.  No more looking for the folder with all the recipes falling out to get to the one you wish to make.  No more searching through all those index cards for the right one.  Simply go to our site, sign in, go to your Favorites Box and pull down the recipe or meal plan.  If surprise guests are coming for dinner; just update the recipe to that number by clicking on the drop down menu.  That’s it.

Maybe the Times needs to look beyond the I-phone only apps.